February 13, 2013



Reputation matters regardless of the industry that you are in or what goods or services that your company provides. Perceived issues with your trustworthiness or the quality of your product most definitely can impact your bottom line. In short, little matters more than your reputation. The digital era hasn’t changed this fact. But how you deal with reputation issues most definitely has changed, thanks to the internet.

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January 25, 2013



Knowing what to put in your dealership blog might seem a bit daunting and tricky at first, but there are some easy steps to follow in terms of what you should and should not include. Let’s take a look at some of the key steps that you will want to take to ensure that your blog is well received and serves to motivate prospective car buyers to come in for a test drive!

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January 20, 2013



There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have sat down at a computer and created a Facebook page. This means that if you truly want to get real value out of Facebook, you will need to follow some important key steps. In this article we will explore the 5 essential tips that your dealership Facebook page should take.

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January 18, 2013



As the Internet becomes more pervasive in society, increasingly customers are using it as a means to determine their car purchase. As a result of these new dynamics, the automotive sales industry has had to adapt in order to accommodate the changes that the Internet has brought to shopping habits. However, one glaring issue is the fact that when customers do their research and decision-making online, they do not take the opportunity to visit car dealerships in person. Auto Dealers are presented with a potential problem as they seek to maintain and grow their showroom traffic.

An undeniable fact is that in order to make a sale, in most cases, a car dealership simply must get customers into their showrooms. When potential customers spend more and more of their time online, they miss the opportunity to interact with sales staff, view cars in person and take test drives. As a result, many dealerships are finding that the Internet is negatively affecting their opportunities to make sales.

Intice is a marketing technology company that focuses on enabling car dealerships to succeed through offering targeted incentives through their websites. Utilizing Intice allows dealerships to offer customized Visa cards as an incentive to consumers that visit their dealership website. This strategy serves to encourage anonymous web visitors to register with their personal details. In order to receive their Visa card, shoppers must visit the dealership's showroom in person.

The intice Patent Pending technology suite provides the unique ability capture and track online behaviors, such as specific webpage views, Make & Model Searches and Lead Conversions as well as offline behaviors, such as dealership showroom visits, purchase and non-purchase activity. Through this online and offline behavioral data, intice can retarget previous dealership website visitors. This takes place through hundreds of thousands of websites in the Google Display Network, Facebook and other Real Time Bidding Platforms with highly relevant advertising content based on the above mentioned online and offline behaviors.

The end result of this process is that auto dealers can reach the right people in the right places with the right advertisement and bring them back to their website to convert them to leads. Not only will car dealerships experience an increase in the number of leads generated from their website, but also they will see far more people walking through their doors, looking at cars and, of course, considering that all-important purchase.

Through employing the intice technology suite, auto dealers are able to move shoppers off of their websites and into their showrooms. More leads will be captured through their websites, and also these leads will be converted to showroom visitors, providing for the opportunity to engage the process of making a sale. In this way, intice stands as a remarkably effective way for auto dealers to not only reach more shoppers, but also acquire and maintain their attention and convert these leads to showroom opportunities and ultimately sales.

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January 17, 2013



Move shoppers off of your website and into your showroom.

January 12, 2013



Intice has a laser focus on driving web visitors of automobile dealership's websites into their showroom. This is achieved through offering a customer incentive in the form of a Visa gift card. Intice has proven that the use of an incentive is a highly effective and cost effective strategy for driving car shoppers into dealerships.

As car shoppers spend more time online researching vehicle purchases, it has become more important than ever to get car shoppers off their computers and into showrooms. Intice’s incentive based strategy is proving quite effective in accomplishing this goal.

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December 20, 2012



To activate a Dealership Branded Visa Card, customers log on to the customized dealership activation site and are asked to respond to a one question survey with multiple answers. The purpose of this survey is to determine whether leads have already purchased vehicles or if they are still in the market. The responses to this survey are immediately sent to the dealer via an automated email. At this point, customers are also prompted to complete a dealer review and/or testimonial and asked to become a Facebook fan so that the dealerships can continue their marketing efforts.

The testimonial/reviews collected can be presented to potential customers either on the dealership’s website or through the intice Facebook Reviews application. Each testimonial/review can be either accepted or declined through the intice Dealer Portal; additional dealer comments can be added as well..

November 29, 2012



November 29, 2012, Tampa, FL – Today, intice announced that the company has received patent pending status for its prospect aggregator, which focuses on incentivizing customers. Specifically, this system offers incentives to customers to encourage them to visit car dealerships. On November 29th, 2012, the United States Patent and Trademark Office received and acknowledged the company’s application for a patent for its unique prospect aggregator architecture.

The goal of intice’s aggregator is to increase traffic to retail establishments. It targets customers who are online using computers, portable electronic devices and social media. In turn, intice seeks to help clients improve the ratio of purchasing customers.

Intice’s program is currently marketed to automobile dealerships. Co-Founder and CEO David Farmer has over 20 years of retail automotive experience and has a strong focus on BDC, Internet Sales, Digital Marketing and a Progressive Sales Process. In regards to the patent pending status, David states, “We are very proud that the USPTO has acknowledged the unique innovation that intice offers retailers. To date, a variety of car dealerships across the country have found that intice is a uniquely effective way to dramatically boost sales, and we look forward to bringing our technology to a variety of new clients in the coming years.”

Intice’s system is a unique invention for a variety of reasons. When a customer visits the website of a business, he or she receives an offer to redeem a payment card of a particular value. At this time, user information is gathered and a redemption PIN is created. Further, the actual incentive is only received when a customer’s presence is verified at a physical business location. The company's offerings also include tracking, which reveals the incentives that result in paying customers. When customers receive their stored value cards in the mail, they are prompted to take a survey on their computer about the retail establishment that they visited.

The intice Patent Pending technology suite provides the unique ability capture and track online behaviors, such as specific webpage views, Make & Model Searches and Lead Conversions as well as offline behaviors, such as dealership showroom visits, purchase and non-purchase activity.  Through this online and offline behavioral data, intice can retarget previous dealership website visitors.

About intice: Intice is a marketing technology company that focuses on enabling car dealerships to succeed through offering targeted incentives through their websites. Utilizing intice allows dealerships to offer customized Visa cards as an incentive to consumers that visit their dealership website. This strategy serves to encourage anonymous web visitors to register with their personal details. In order to receive their Visa cards, shoppers must visit the dealership's showroom in person. Learn more about intice Inc. at

http://www.inticeinc.com.

December 20, 2012



Custom Visa Activation Sites and Notification Center.

June 16, 2012



Email Marketing System

May 4, 2012



Brandon Honda found that 46 cars were sold from the 117 showroom visits they received. As a result, their closing ratio was 39%. This is, of course, a result that is worthy of notice.

Co-owner and Managing Partner John Marazzi has spent his entire career working in automotive sales and service. In fact, he first began selling cars at the age of 17. His goal is to create "a powerful personal brand that has become synonymous with honesty, integrity, and fair dealing." Brandon Honda has repetitively set national records for sales, service and customer satisfaction. Marazzi purchased and became Managing Partner of Brandon Honda in August 2011. In just three months, the company achieved the goal of becoming the #1 volume Honda dealer in the zone.

In regards to his company's decision to implement the intice system, Marazzi stated " We are happy to say we are now the #1 volume Honda dealer on the entire West Coast of Florida. We've done it the last three months in a row. One of the reasons- intice."

Marrazzi added, "What this really does is take the anonymous buyer and has them show their face so we have the opportunity to sell them a new or pre-owned vehicle. The backend of the program, how it operates and how the cards are distributed is flawless. Their technology is great and their service is great. It is the single best return on investment that I have at Brandon Honda."

March 20, 2012



Tampa, FLorida (PRWEB) March 20, 2012

Intice Inc., announced today that they will be offering a web-based incentive system for auto dealers nationwide.

“No matter what study you look at, today’s customers are conducting almost all of their shopping and decision making online. Customers are less willing to drive from dealership to dealership to search for a new car.” stated David Farmer, CEO of Intice, Inc. “The most important factor for increasing sales is to capture the number one position on your customer’s shopping list. Intice provides auto dealers the single greatest way to convert in-market, online shoppers to showroom opportunities and ultimately to sales and gross profit, positively impacting the dealer’s bottom line.”

Intice Inc., provides auto dealers with a full compliment of web-based marketing tools, including their state of the Art intice Incentive System℠ (iIS℠), Email Marketing System℠ (EMS℠) and their CustomerExperience Survey℠ (CES℠).

iIS℠ is installed on a dealership’s website with one simple line of code and rewards your customer with a high-value brand name incentive for visiting your dealership showroom. intice™ uses recognizable brand name gift card such as Apple.com™, Amazon.com™ or a Customized Visa™ Card with a Dealership’s logo and image of their choice as an incentive for consumers to provide their contact information and visit a Dealer’s showroom. The intice™ Incentive System increases a dealership’s ability to convert more anonymous web visitors to leads and ultimately to showroom visitors.

EMS℠ utilizes a strategy of escalating incentivizes for a customer to visit a dealership showroom and enter the sales process. At the point the customer registers for the gift card though the point the customer arrives at the dealership, EMS℠ escalates the level of additional incentives to drive purchase behavior. EMS℠ automatically generates email communication which includes additional high value incentives based on the shopper’s behavior.

Leveraging the consumer interaction tracked by the intice Incentive System℠, the CES℠ provides for a level of insight to customer shopping experience that was previously unattainable as well as providing valuable information about the customer’s visit that can be used for sales follow up.

“intice™ is the single most cost effective marketing tool available today. If you are looking for a solution on how to capture more qualified, interested leads that convert to gross profit and net profit you have to look at intice™” John Marazzi, Owner - Brandon Honda - Brandon, FL

About Intice Inc. intice™ is a simple, effective and inexpensive way to increase your dealership's online to offline conversion. intice™ offers auto dealers a comprehensive set of digital marketing tools to increase website lead conversion, convert website visitors into showroom opportunities making the most effective use of a dealer’s advertising budget. Intice, Inc. is Headquartered in Tampa, Florida, to learn more at http://www.InticeINC.com © 2012 Intice, Inc. intice™ is a trademark of Intice, Inc. Other trademarks are the property of their respective owners.